The Oxford American Dictionary defines cajoling as “persuad[ing] someone to do something by sustained coaxing or flattery.” It’s another way of describing how we sweet-talk others into doing our bidding.
A damaging consequence of a leader cajoling employees is losing the employees’ trust or confidence in that leader, and in his words and actions. Although they may, initially, trust the leader it often does not take long for employees to recognize that it’s simply deception designed to get them to do what that leader wanted them to do.
“Cajoling employees (i.e., using persuasive tactics) is a poor leadership approach because it’s more about getting what you want and tricking people into listening to you. It’s sleight of hand. Employees might be deceived for a while into thinking they are following you, but they’ll eventually figure it out.” -John Brandon
FYI: For Your Improvement (2nd ed.) tells us betrayal of trust is problematic when we (a) say one thing but mean or do something else, (b) are inconsistent with our words or acts, and/or (c) fail to deliver on our promises or follow through on our commitments (Lombardo & Eichinger, 1998).
Some reasons why a business professional betrays trust include (Lombardo & Eichinger, 1998):
- Wants to avoid conflict
- Is dishonest, underhanded, devious
- Has trouble saying no
- Is disorganized, has poor time management, or is forgetful
Here are two remedies to help you to not lose people’s trust:
(1) Are you conflict-averse? I knew a guy who would (and could) never say no. He was notorious for always saying yes but everyone knew that he actually meant no. Friends would invite him to come hang out with them and he would always say he’ll meet them there, but, without fail, he would never show up. After a while, his friends stopped asking because they knew his hollow promises (to meet them) were never supported by his actions (of showing up). Some people are so worried about offending others that they’ll say yes or commit to something when they actually have no intention of following through.
Here’s something those who are afraid of saying no don’t realize: People will respect you MORE if you say “NO” instead of saying yes and not mean it.
(2) Intentionally saying things to gain an advantage? Another type of betrayers of trust are folks who “know ahead of time that what [they] are saying is not really true or that [they] really don’t think that [way]” (Lombardo & Eichinger, 1998, p. 455). These people “say things [they] don’t mean to gain an advantage or forward a relationship or get some resources” (p. 455).
When we talk about people who say things they don’t mean just to make a sale or to gain some type of advantage, snake oil salesmen or car salesmen quickly come to mind. But, I bet we all know or work with, or for, someone who does this (i.e., say things they don’t mean or make empty promises, etc.). As the FYI book explains, individuals who habitually overpromise (to impress others) and underdeliver on those promises will “lose in the long term because others will learn to discount promises and only measure results” (Lombardo & Eichinger, 1998, pp. 454-455).
Takeaway: In daily life and in the workplace, people trust us to do what we say we’ll do. Human beings expect and demand a certain level of trust in their interactions with one another. When that trust is severed because a person uses sleight of hand to dupe others into carrying out his/her agenda, relationships are damaged, business projects derail, and drama ensues.
Written By: Steve Nguyen, Ph.D.
Leadership & Talent Development Consultant
Brandon, J. (2014, November 19). How to Stop Making the Most Common Leadership Mistakes | Inc.com.
Lombardo, M. M., & Eichinger, R. W. (1998). FYI: For Your Improvement: A Development and Coaching Guide (2nd ed.). Minneapolis, MN: Lominger Limited, Inc.