Keeping Your Clients Informed and Providing A Timely Response Are Essential To Great Customer Service

customer-service

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I have written before about customer service on this blog (e.g., poor customer service hurts your business and customers leave you because of poor customer service).

In this post, I want to talk about the importance of providing timely responses to customer questions/inquiries and keeping your clients informed, and how failure to do either one or both will hurt your business.

Two instances come to mind when I think about consultants who lost clients because they either ignored their clients’ emails or neglected to keep their clients updated about the status of a project.

The first example involved a skilled consultant who was hired to provide technical services for a client. Although highly talented, the consultant neglected answering client emails, a key to maintaining good relationship with the customer. Multiple questions from one client went unanswered, and by the time this consultant responded, the client either had already come up with a solution or the opportunity to address the issue had already passed.

The second example involved another experienced consultant who failed to keep clients informed about problems or issues that might delay delivery of services. After the first missed deadline, inquiries from a client were met with excuses for why the deadline was missed, and instead of taking ownership and responsibility for the missed deadline, the consultant blamed others for the delay.

In both examples, highly skilled consultants lost clients.

A health professional once told me that in health care, providers will sometimes make a mistake because, let’s face it, no one is perfect and as hard as professionals try, they’re still human and can and do mess up. However, this health professional told me that he learned a very important lesson in running his own healthcare practice. He said if you have a great relationship with your clients, even if you screw up, you’ll have a much better chance of retaining your client than if you have a shoddy relationship. He told me that even if you are highly skilled, if your relationship with your clients are second-rate, the chances of losing them are much greater than if you are moderately skilled but provide excellent customer service.

“Many times . . . consumers do not complain . . . but instead take actions such as switching brands [or companies] or engaging in negative word of mouth (WOM)” (Hawkins & Mothersbaugh, 2010, p. 636).

Take-Away: No matter how skilled or good you are at your job, if you provide a service to customers (whatever that service might be), be sure to remember that you need to also provide exceptional or first-rate customer service, which includes providing timely responses to customer questions/inquiries and keeping your clients informed. Failure to do so can result in lost business (or clients) or damage to your reputation, or both.

Reference

Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy (11th ed.). New York, NY: McGraw-Hill/Irwin.

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Strategic Leaders-Challenges, Organizational Abilities & Individual Characteristics

compass

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I’ve written before about the challenges of successfully executing strategy. In this post, I’ll clarify the difference between leadership and strategic leadership. I’ll also discuss what constitutes strategic leadership, a major controversy surrounding strategic leadership, five challenges of strategy execution, and nine factors of strategic leadership.

Strategic leadership is different from leadership. Whereas leadership refers to leaders at any level within an organization, strategic leadership talks about leaders at the top of the organization (Vera & Crossan, 2004). Another important distinction is that leadership studies focus on the micro levels (relationship between leaders and followers, trait and style of leaders, individualized leadership models, etc.), while strategic leadership focuses on the macro level of executive work (e.g., instead of looking at leader-follower relationship, the macro view looks at how the dominant coalition of the company influences the strategic process of the organization)(Vera & Crossan, 2004).

According to Yukl (2010), a major controversy surrounding strategic leadership research is the level of impact CEOs have on the effectiveness of their companies. Critics maintain that CEOs exert little influence due to limitations imposed on them by stakeholders, corporate culture, lack of resources, strong competitors, and unsympathetic economic conditions. These opponents assert that industry performance and economic conditions play an even greater role on a company’s effectiveness and success than CEOs.

There are FIVE challenges of strategy execution (Franken, Edwards, & Lambert, 2009):

  1. Relentless pressure from shareholders for greater profits. This forces top business leaders to redefine their strategy more often.
  2. Increased complexity of organizations. For example, the activities it requires to create products and services span various functional, organization, and even geographical boundaries.
  3. Balancing demands of executing complex change programs with business performance. In particular, in cases where management is tied to rewards based on performance, it can be difficult to get buy-in into creating strategic plans for the future.
  4. Low levels of involvement of managers at the beginning stages of strategic execution.
  5. Difficulty securing the required resources to execute the strategy. As a result of the large number of concurrent change programs, many of the company’s resources will already be allocated and even if they are available, managers will aggressively compete for them.

Yukl (2010), however, insists that the research shows, despite these constraints, CEOs and top executives can still have “a moderately strong influence on the effectiveness of an organization” (p. 401).

Davies & Davies (2004) proposed 9 FACTORS of STRATEGIC LEADERSHIP. They include organizational and individual abilities.

Strategic leaders need to have FIVE organizational abilities:

  1. Be strategically orientated – link long-range visions and concepts to daily work.
  2. Translate strategy into action – identify projects that need to be undertaken to move the company from where it’s at to where it wants to go.
  3. Align people and organizations – aligning individuals to a future company state or position.
  4. Determine effective intervention points – knowing both what to do strategically and exactly when to intervene and change direction.
  5. Develop strategic competencies – in the example of a school, rather than delivering curriculum innovation, it is the fundamental understanding of teaching and learning.

Strategic leaders need to have FOUR individual abilities:

  1. Dissatisfaction or restlessness with the present – seeing where you want to be (vision), while dealing with your current reality; being able to envision the strategic leap that the organization wants to make.
  2. Absorptive capacity – recognizing new information, analyze it, and applying it to new outcomes.
  3. Adaptive capacity – ability to change and learn, having the cognitive flexibility linked to a mindset that welcomes and embraces change.
  4. Leadership wisdom – taking the right action at the right time; coming up with ideas, deciding whether ideas are good or not, making ideas functional and convincing others of its value, balancing effects of ideas on yourself, others and institutions.

Steve Nguyen

References

Davies, B. J. & Davies, B. (2004). Strategic leadership. School Leadership & Management, 24(1), 29-38.

Franken, A., Edwards, C., & Lambert, R. (2009). Executing strategic change: Understanding the critical management elements that lead to success. California Management Review, 51(3), 49-72.

Vera, D. & Crossan, M. (2004). Strategic leadership and organizational learning. Academy of Management, 29(2), 222-240.

Yukl, G. (2010). Leadership in organizations (7th Ed.). Upper Saddle River, NJ: Prentice Hall.

Snakes in Suits? Maybe Not — Psychopathy According to DSM-IV TR

snake

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I thought I would repost my comments to a discussion question in the SIOP (Society for Industrial and Organizational Psychology) group on LinkedIn about the notion of “corporate psychopaths” (made famous by the book Snakes in Suits: When Psychopaths Go To Work [Babiak & Hare, 2006]).

From Snakes in Suits: When Psychopaths Go To Work (p. xiv):

“The premise of this book is that psychopaths do work in modern organizations; they often are successful by most standard measures of career success; and their destructive personality characteristics are invisible to most of the people with whom they interact. They are able to circumvent and sometimes hijack succession planning and performance management systems in order to give legitimacy to their behaviors. They take advantage of communication weaknesses, organizational systems and processes, interpersonal conflicts, and general stressors that plague all companies. They abuse coworkers and, by lowering morale and stirring up conflict, the company itself. Some may even steal and defraud.”

As a former mental health counselor, I am very cautious about buying into this notion of “corporate psychopaths.” Technically, psychopathy is not mentioned in the DSM-IV-TR as a diagnosis. It actually falls under “Antisocial Personality Disorder” (301.7).

For information sake (not trying to diagnose), the criteria for Antisocial Personality Disorder requires that a person must have (1) a history of conduct disorder symptoms as a juvenile, AND (2) antisocial symptoms as an adult. It’s important to note that the DSM-IV explains the pattern of those who engage in antisocial behavior “continues into adulthood” (DSM-IV TR, p. 702). In other words, their problematic behavior started before they were 18 and continued into adulthood.

The DSM-IV said the prevalence of psychopathy in the general population is about 3% in males and 1% in females (DSM-IV TR, p. 704).

Another important note is that generally a diagnosis of Antisocial Personality Disorder is not warranted if the person also has a substance abuse problem.

Based on the criteria listed above, many of those who would be described or classified as “corporate psychopaths” in the book “Snakes in Suits” might actually not be psychopaths.

This is why I am very skeptical about this idea of “corporate psychopaths.”

Indeed, the authors of Snakes in Suits: When Psychopaths Go To Work (pp. xiv-xv) warned:

We consider it important to caution the reader that, although the topic of this book is psychopathy in the workplace, not everyone described herein is a psychopath [and that] reader[s] should not assume that an individual is a psychopath simply because of the context in which he or she is portrayed in this book.

References

American Psychiatric Association. (2000). Diagnostic and statistical
manual of mental disorders (4th ed., text rev.). Washington, DC: Author.

Babiak, P., & Hare, R. D. (2006). Snakes in suits: When psychopaths go to work. New York: HarperCollins Publishers.

Half-Truths and Omission of Facts in Selling

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My first job was working for a sporting goods store in a mall. I was really excited because it was a well-known company and had a sister company selling athletic shoes and clothing. But my manager was a guy much more concerned with making a sale than building a quality sales team or creating customer loyalty.

One incident still stands out in my mind to this day. A teenager and his mother came into the store looking for a new backpack since the seams were coming apart. I asked him the brand of his backpack, and when he told me, I shared with him and his mom that he did not need to buy a new backpack. Instead, all he needed to do was write to that company and ask them to repair or replace the backpack since it has a lifetime warranty on it. I told them that I had done this and that company honored their lifetime warranty and repaired my backpack just several months before.

My manager smiled, but as soon as they left, he berated me for losing a sale. When I tried to explain why I did what I did, he dismissed my reasons and told me that I did not have to tell them the whole truth, and that I should have left out the lifetime warranty part so they would have to buy a new backpack from our store.

I shared this piece of information with them for two reasons. First, it was the right thing to do. Rather than leaving out important information (e.g., they did not need to buy a new backpack) or tell some half-truths I felt it was best to help them save money. Second, by saving customers money, I established trust and built an honest relationship with a potential repeat customer or have that customer share via word of mouth how helpful I was to their friends and family. In fact, the mother was especially thankful and kept thanking me as she was leaving our store.

BUSINESS LESSON: What that sporting goods store manager failed to understand was that a sale was not lost, but rather a customer was gained. And in the eyes and minds of those two customers, I had earn their trust and respect. What’s more, they might be returning to the store because I had taken good care of them. They might even tell other people about their positive experience with me and refer other customers my way. Making a quick buck by deceiving customers with half-truths and leaving out important facts is what a manager with a short-term, self-serving mentality does. However, a great long-range mentality manager knows that business sales depends greatly on establishing and maintaining relationships with customers, and this is achieved by earning their trust.

How Expertise can Strengthen or Dilute your Credibility

trust

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Japanese television offers a wide selection of variety shows. Unlike those in the U.S., Japanese variety shows will invite a group of “talents” (although I’m still not sure what many of their talents are, other than smiling and tasting different foods). The thing that immediately got my attention about all of these variety shows was the repeated use of talents (actors or comedians) to comment on any issues, whether the person was qualified to do so or not.

It is simply baffling to me how a group of people, with no discernible expertise on a subject matter will comment on just about anything. The subjects can vary from management to mental health to melting snow, and believe it or not, a group of people will comment on it. Last week, I saw five people on one variety show standing around commenting on different shapes of snow.

In another week, a young man (one of the “talents”) was on a talk show embedded inside a joint infomercial and a soap opera (I’m not joking). The young man shared that he was concerned about his melancholy outlook on life and his tendency to be negative. Another “talent” (I think he’s a former teacher) proceeded to play armchair therapist by asking the guy to read aloud from Romeo and Juliet.

Ok, so what does all of this nonsense have to do with psychology and workplace behaviors? Two things: expertise and credibility.

I realize I’m making a huge leap from talking about Japanese variety shows to the business environment, so please bear with me. But, the more I watched these “talents” the more I kept thinking about expertise and credibility. Because these “talents” do not have the expertise to offer anything of substantive value (that I could not otherwise get by simply asking my next door neighbors for their opinions), they (at least in my eyes) end up diminishing their own brand and/or jeopardizing their own credibility.

In Business Leadership (2003), Kouzes and Posner said credibility is one admired characteristics of a leader:

“Credibility is the foundation of leadership” (Kouzes & Posner, 2003, p. 262).

“The qualities of being honest, inspiring, and competent compose what communications researchers refer to as source credibility. In assessing the believability of a source of information—whether it is the president of the company, the president of the country, a sales person, or a TV newscaster— researchers typically use the three criteria of trustworthiness, expertise, and dynamism. Those who rate highly in these areas are considered to be credible sources of information” (Kouzes & Posner, 2003, p. 261).

Kouzes and Posner (2003) said your credibility must be earned over time. It’s not something that’s bestowed upon you when you get a new title or job. What’s more, credibility can affect the workplace.

“Credibility has a significantly positive outcome on individual and organizational performance” (Kouzes & Posner, 2003, p. 266).

In The Leadership Challenge (2007), Kouzes and Posner explained in greater details about why credibility matters. They wrote (pp. 38-39):

“Using a behavioral measure of credibility, we asked organization members to think about the extent to which their immediate manager exhibited credibility-enhancing behaviors. In our studies we found that when people perceive their immediate manager to have high credibility, they’re significantly more likely to

  • Be proud to tell others they’re part of the organization
  • Feel a strong sense of team spirit
  • See their own personal values as consistent with those of the organization
  • Feel attached and committed to the organization
  • Have a sense of ownership of the organization

When people perceive their manager to have low credibility, however, they’re significantly more likely to

  • Produce only if they’re watched carefully
  • Be motivated primarily by money
  • Say good things about the organization publicly but criticize it privately
  • Consider looking for another job if the organization experiences problems
  • Feel unsupported and unappreciated

“Credibility makes a difference” (Kouzes & Posner, 2007, p. 39).

References

Kouzes, J. M., & Posner, B. Z. (2003). Leadership is a relationship. In J. M. Kouzes (Ed.), Business leadership (pp. 251-267). San Francisco, CA: Jossey-Bass.

Kouzes, J. M., & Posner, B. Z. (2007). The leadership challenge (4th ed.). San Francisco, CA: Jossey-Bass.

Silly Job Titles Are Not Funny


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Forbes had a funny post earlier this year about the silly job titles that some top executives now carry. These include Chief Listening Officer (Kodak), Chief Listener (Dell), Chief People Officer (Microsoft), Chief Administrative Officer, Chief Sustainability Officer, Chief Quality and Product Integrity Officer (all at Coca-Cola). Please understand I’m not commenting on the skills and competencies of the individuals who hold these titles, only in the silliness of the titles themselves.

The Forbes article quoted Mark Stevens, author of Your Marketing Sucks, in saying: “It is all corporate Kindergarten playtime title-making . . . It’s a puppet show.” According to Stevens, having “Chief” in the title is merely for show. “These people have absolutely no power . . . Most of these vanity titles don’t even report to the CEO.”

Here’s the bottom line: “The only C’s with ‘real’ power are the Chief Executive Officer, Chief Financial Officer and, occasionally, Chief Operating Officer” (Forbes).

Similarly, Josh Dreller wrote in a blog post about the most meaningless job titles on LinkedIn. As his post showed, title inflation is not unique to top executives. Instead, it’s an epidemic that is spreading to every level, in every company. On LinkedIn, Josh came across various silly titles, such as “Senior Road Warrior Marketing Intern”, “The Social Media Badass”, “Chief Thought Provoker”, “Chief People Herder”, and “Digital Marketing Magician.”

I love what Robbin Block (an author and a radio host who commented on Josh’s post) said:

“It’s getting ridiculous to the extreme. A label can be useful, but not if it’s completely fabricated . . . Titles actually used to mean something and indicated a person’s expertise and experience.”

Although Robbin was referring to marketing titles, I think this is certainly applicable in every industry.

All silliness aside, a job title is important for several reasons. I/O psychology professor Michael Aamodt (2010) explained that an accurate job title does the following:

  • It describes the nature of the job.
  • It aids in employee selection and recruitment (by indicating the nature of the job, thus helping an organization match potential applicants with the requirements for the job).
  • It provides employees with some form of identity.
  • It affects perceptions of the status and worth of a job.

References

Aamodt, M. G. (2010). Industrial/organizational psychology: An applied approach (6th ed.). Belmont, CA: Wadsworth.

Dreller, J. (2012, July 31). The most meaningless job titles on LinkedIn. Retrieved from http://www.imediaconnection.com/article_full.aspx?id=32359

Goudreau, J. (2012, January 10). C Is For Silly: The New C-Suite Titles. Retrieved from www.forbes.com

Analysis Paralysis-A Self-Imposed Bottleneck

In a conversation about how, in one organization, management had known for quite some time what needed to be done, but they just didn’t do it, a professor inquired: “What purpose might it serve for an organization to be in possession of possible solutions yet choose not to implement them?”

What a great question.

Robert Sutton (2010) contended that what separates good bosses from bad ones is that good bosses find ways to link talking to doing, and that bad bosses are oblivious and often don’t even realize that they “routinely stifle and misdirect action” (p. 130).

Perhaps this is overly simplistic, but with regard to why organizations that are in possession of possible solutions but choose not to implement them, I think sometimes managers and/or organizations fall prey to “analysis paralysis” where there’s a tendency to over analyze everything and which can result in the crippling or stifling of timely actions.

The Ultimate Business Dictionary (2003) defines analysis paralysis (or paralysis by analysis) in this manner :

Paralysis by analysis is “the inability of managers to make decisions as a result of a
preoccupation with attending meetings, writing reports, and collecting statistics and
analyses” (p. 235).

The obsession with studying a problem and analyzing an issue to death is akin to creating a self-imposed bottleneck. The obstruction/congestion is your own doing.

References

Sutton, R.I. (2010). Good boss, bad boss: How to be the best…and learn from the worst. New York: Business Plus.

(2003). The Ultimate Business Dictionary: Defining the World of Work. Cambridge, MA: Perseus Publishing.

Japanese Business Practices, Start-Ups, and Innovation

NOTE: I’m writing this blog post as I’m sitting in the kitchen of my brother-in-law’s house right in the heart of Tokyo, Japan. My wife and I will be here for a while to tend to family health matters. So for the next few years, I will be thinking and writing more (often) about business and the world of work in Japan, while incorporating an American/Western mindset.

A recent New York Times’ article observed that Japanese tech giants, like Sony and Panasonic, are incurring huge losses and are “being overtaken by nimbler, cheaper overseas rivals” (Tabuchi, 2012). The article further said these aging Japanese tech giants cannot be relied upon to drive innovation, and that Japanese tech entrepreneurs and their start-ups might just be what’s needed to help infuse fervor into a country in much need of an innovation transfusion.

However, even while Japan’s sluggish economy and its aging population have contributed to Japan falling to #25 in a recent global innovation ranking, Japanese start-ups continue to struggle because of the risk-averse nature of Japanese society.

According to professor Parissa Haghirian (formerly with Sophia University, now at Ludwig Maximilian University of Munich), among the biggest differences between Japanese versus Western business practices are lifetime employment and seniority-based pay and promotion (Haghirian, 2009).

“Lifetime employment refers to the preference of Japanese corporations to hire their employees after their graduation from university and then keep them in the company for most of their length of their careers. Lifetime employment is not a legal requirement for Japanese companies, but a custom that developed after World War II. The strict Japanese labor laws, which make it very difficult to lay personnel off, supported the establishment of this system” (Haghirian, 2009, p. 955).

There are some distinct advantages of lifetime employment. First, organizations can invest in the training and development of their employees over a long period of time. Second, there’s more job security and thus increased employee loyalty and motivation.

Related to lifetime employment is another Japanese business practice of seniority-based pay and promotion. Haghirian (2009) explained that because traditional Japanese companies tend to be hierarchical, employees’ career opportunities are tied to their length of employment with an organization.

I wonder if these Japanese business practices (e.g., lifetime employment and seniority-based pay and promotion), which seems so ingrained in the culture here, might be contributing to the current struggle of Japanese tech giants to remain relevant in today’s globally competitive technology market.

“Japanese society continues to venerate lifetime company loyalty, while penalizing risk-taking and failure. The government has created a cumbersome web of regulations that hampers new entrants. And risk-taking is absent not just among would-be entrepreneurs, but also among investors, who still favor propping up old companies rather than fostering new ones” (Tabuchi, 2012).

References

Haghirian, P. (2009). Japan. In C. Wankel (Ed.), Encyclopedia of business in today’s world (pp. 952-957). Thousand Oaks, CA: Sage.

Tabuchi, H. (2012, October 3). Japan’s New Tech Generation. The New York Times. Retrieved from http://www.nytimes.com